There’s no one-size-fits-all answer—but there is a smart way to figure it out. Your ad budget should reflect your goals, audience, and the value of each lead or sale—not just what you think you can afford this month.
We help clients build realistic, scalable ad strategies that match their business stage and growth targets. Here’s how we break it down:
🎯 Start With Your Goal
Ask: What do I want this campaign to achieve?
- Brand awareness – Get your name out there
- Traffic – Drive visitors to your site
- Leads – Collect emails, calls, or form submissions
- Sales – Convert directly through e-commerce or service bookings
Each goal has a different cost structure. Awareness campaigns can be broad and inexpensive; lead generation and sales require more precision and budget.
📊 Understand Your Audience & Platform
Where you advertise affects your budget:
| Platform | Typical Cost Range | Best For |
|---|---|---|
| Google Ads | $1–$5 per click (varies by industry) | Search intent, local services |
| Facebook/Instagram | $0.50–$2 per click | Visual products, community engagement |
| YouTube | $0.05–$0.30 per view | Brand awareness, storytelling |
| $5–$10 per click | B2B, professional services |
We help you choose the right platform based on your audience and goals—not just what’s trendy.
💰 Budget Recommendations by Stage
| Business Stage | Suggested Monthly Budget | Why It Works |
|---|---|---|
| New/Local Launch | $150–$500 | Test messaging, build awareness |
| Growth Phase | $500–$1,500 | Drive traffic, generate leads |
| Aggressive Scaling | $2,000+ | Optimize conversions, expand reach |
These are starting points—not hard rules. We always tailor based on your niche, competition, and conversion value.
🧠 What We Offer
At Bigfoot Hosting, we don’t just run ads—we help you build a strategy. Our digital marketing and advertising services include:
- Campaign planning and setup
- Ad creative and copywriting
- Audience targeting and retargeting
- Budget optimization and performance tracking
- Transparent reporting and ROI analysis
Whether you’re dipping your toes in or ready to scale, we’ll help you spend wisely and grow steadily.
Advertising isn’t about spending more—it’s about spending smarter. We help you find the signal in the noise, and amplify it.